Papa Rabbit traveled north two years ago to find work in the great carrot and lettuce fields to earn money for his family. Marketing and media efforts aimed at the local Hispanic community are much like the group itself -- relatively small but growing. "Only about 2 to 3 percent of this area is Hispanic," said Roberto Peraza, president of the Hispanic Chamber of Commerce of Greater Cincinnati. On her way to work one day she collapsed, and woke up in a cardiac critical unit. “Even with my education and my background, I had no idea that I was susceptible to heart disease,” she says. “That’s why I became the first Latina on the New York City board of the American Heart Association in 2010.

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