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Static pages generally place more focus on usability in terms of navigation and content structure. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketing. Some of the participants did not use the button at all, and some used it in later tasks. But, thanks to a thread I was following on CUACentral (a social networking site hosted by Human Factors International for their Certified Usability Analysts), I ran across this gem from Alan Cooper, one of the leaders in Interaction Design and the author of The Inmates are Running the Asylum.
Pages: 242
Publisher: Springer Netherlands; 1 edition (March 30, 2006)
ISBN: B000VZVXRS
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