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Instead a price: just what visitors are looking for. use scannable layout (categorize the content, use multiple heading levels, use visual elements and bulleted lists which break the flow of uniform text blocks), use plain and objective language (a promotion doesn’t need to sound like advertisement; give your users some reasonable and objective reason why they should use your service or stay on your web-site) The “keep it simple”-principle (KIS) should be the primary goal of site design.
Pages: 269
Publisher: Springer; 2015 edition (April 3, 2015)
ISBN: 1447166809
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