For example, strongly enforced tardiness and absence policies teach participants the importance of accountability, commitment and dedication. In 2014, the chain shifted more of the marketing focus to Hispanic consumers by growing its Spanish-language TV spending to 13 percent of its total marketing spending. You'll get the proverbial pieces in African-American magazines, where they talk about the home of movie stars. Doctorate programs, continuing education and business development programs are also offered through Monterrey Tec's Virtual Universities.

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